What do you do? Or what can you do for them? Clever phrasing requires people to think. So keep your web copy as simple as possible. Your web visitor is hunting for information or products. Ensure he can understand your most important information by just glancing at your web page. As Web readers, we are hunter-gatherers once again — only this time, instead of scanning the horizon for prey, we scan pages for carewords. When we see these words, we click, we act.
What will you search for: Nobody searches for cost-effective flights. Carewords are the words people are looking for. We often like to make ourselves sound better than we are. We try to embellish what we do. We try to sound scientific, fancy or special. How short should your text be? That maybe an overly demanding target, but give it a go.
Set yourself a challenge and make your text as short as possible. Now, imagine people pick up a book and start reading somewhere completely at random. Possibly at the beginning of the last chapter, maybe in the middle of chapter three, or at the last page of chapter one. Most web visitors will not start reading at your home page. They may arrive on any of your web pages. Include a button or link to guide people to take the next step. Lure potential customers to your website by providing useful information.
Reduce noise and add white space. Not only will it make your website easier to read, it will also increase your perceived trust source: Start My Free Course Recommended reading on writing web content: A point website checklist to avoid pesky content failures Get inspired by these 21 snazzy copywriting examples How to write a blog post. So the copy has to appeal to them. The only thing I wonder about is.. You just make sure people get your most important messages first.
Nice…I agree with everything you have said how often do you read that in the comments section. A full-size website appears to be ok for full-size tablets source. For small screens like small tablets or mobiles the need to be concise and cut text is even stronger.
Research suggest that comprehension of text is lower on mobiles than on desktops because of the lack of context you can see less text at once on a small screen. This means you have to use even shorter sentences and simpler words to get your message across. I agree with all you say Henneke. I think it was Blaise Pascal who said that. Maybe several people have said something similar? Let me know if you have some further questions? Write for scanners and lazy people. Funny but definitely true.
Nowadays so many scanners around! Oh and the write the best one first? Working on some web copy re-write right now and this was just what I needed to guide me in the right direction! This is a very helpful article. We always scans for those keywords that may have relevance to what we are searching. And that websurfers tend to be lazier than their counterparts. Hello Henneke, thanks for a very interesting article. How does this technique work with the text to image ratio and do search engines also like to be able to scan read?
Text to image ration is tricky — it really depends on what a site is selling. Search engines do pay more attention to text in headlines and subheads, so in that sense they try to mimic a human scanning a website. Thanks for a very informative article. So easy to get carried away and write pages of text. I picked this article from about 10 I shortlisted from a Google search. Reading the article made me realise why I picked this one. Proves the concepts mentioned here. Thank you for sharing all of these tips, I agree that important points should be at the start so that the readers will capture it easily.
We should be creative, but we should not forget that we also have to be direct to the point. I liked each and every suggestions mentioned above. You got yet another reader. Your website helped me a lot for writing good articles. So… I am reading Guy kawasaki on enchantment because I know my website sucks. I Google enchantment and find your blog article on the subject.
We have to make our writing work at both levels. You may find this article about turning scanners into readers useful: Thanks a lot Hanneke your advices are straight to point and a complete guide i was looking for. It takes 9 months for a baby to be complete in a womb and ready for the outside atmosphere, with these 9 tips I feel ready to deliver that on my website.
Went through the whole article and I appreciated that you actually used your recommendations within the article itself. Thank you for the advice. One additional idea for this site could be making use of the width of the page I need to zoom out or scroll like crazy to scan the article. Working on a new informational site for a service industry my husband and i are starting locally. Every point you mentioned is part of the big game of creating content that makes you stand out from the crowd.
Very useful information Henneke. Thank you kindly for sharing. As a newby, this whole web content exercise is a bit overwhelming but your article offered amazing techniques and tips. As someone who is just beginning to look into writing for a website, I had to look up what SEO meant… would have been nice to have the acronym spelled out in the text unless it is and I missed it. I LOVE the metaphor about web readers being animals. The first site in my Google search for web writing was terrible.
The points either addressed writing rules in general or claimed rules true of print writing but not of web writing. But it inspired me to write! Yes, I agree with you that print reading might becoming more similar to web reading.
I completely agree with the fact that reading a book and reading something on a web page is very different from each other. I am a content writer myself and few points mentioned here are sure to be helpful in my future work. This article works to me as like a bible for new web content writer. I used to write thousands of word on my web page but could find any significant amount of visitors, after reading this article i have decided to wash my brain again and it works superb. I am one of the lazy type people who just scan around.
I am a newbie in website content writing and have been assigned such task. This article will definitely help. I am a content writer too. Reading this article makes me feel I know nothing about content writing.
I will follow the steps shared in this article. Thanks so much Henneke. I am day 1 brand new to the world of web writing,etc.
After reading verbatim all the post from I am amazed at how simple you make this sound. You might think why? It will help these pages to rank better in search engines. The Meta tag is a code snippet that includes text outlining information about a particular page for the search engines.
This content cannot be seen on actual page but only inside the code. When you create new pages or posts on your blog you need to make sure you include the following meta tags:. Title tag — displays on search engine result page and represents the page title for search engines.
Optimal length characters. If you want to learn more about title tags, read this article. Meta description — information that summarizes the content of the web page and appears underneath the title.
Optimal length is about characters. To build and maintain a successful blog you need to have a well-established content plan. It should include all the details related to future blog posts, publishing schedules, audience development and much more. Without this concrete plan, it is impossible to maintain the popularity and consistent quality of your work.
Use this example as a template and adjust it according to your needs and capabilities. By this point, you already know what your blog is going to be about, and you picked a niche. And we will show you how you can do it with a real-life example. The easiest way to build that list is to come up with different points for your niche and mix them up. You can use this doc as an example. By using this approach and adopting different combinations, you can easily create hundreds of topics.
Next step, you can start listing items that would be longer, in-depth pieces of content. Also called cornerstone content we will talk about it in the next step. These could be some guides or tutorials. Thus it will be easier to generate ideas. Here is what each column indicates:.
An average number of searches per month through search engines. We used Ahrefs Keywords Explorer tool since Google gives you only estimated traffic volume intervals. KWFinder — Keyword research and analysis tool. Here you have it, you prepared the list of topics and prioritized it by the importance and competitiveness. Your main guides 3 will be your cornerstone content. If you are not sure how to come up with topics for the cornerstone content, here is what you can do:.
Use Google Keywords Planner tool to get the ideas. You will get the list of keywords with their search volume. You can also use tools like Ahrefs Site Explorer and check what keywords competitors website rank for to get the idea for topics. Sign in to the tool, insert URL of the competitor website that you like and hit explore button. This exercise should help you find keywords that are popular, and you can come up with the items for your flagship content.
If you write content that people love to read, then you will get traffic, social shares and links as your readership grows. Now you can select blog posts that you are going to write and post on your blog. As we mentioned earlier, you will write your posts in support of your cornerstone content. The blog post is an entry article that you write on a blog. It can include content in the form of text, photos, infographics, or videos. Is your goal to make money?
Get a new job? Find people to connect with about a particular topic? Define your blogging goals and periodically ask yourself if your blog is helping you meet them. If not, ask yourself how you can improve your blog to meet the goals. No matter what your blogging goals are, if you strive to be an expert in your niche, the fulfillment of your goals is sure to follow.
People who are known as experts in their niche tend to receive more recognition and income for their content. They also tend to have larger audiences and the option to turn their readers into customers by offering related products and services. The best way to stay in tune with your readers is to engage with them. As you do this, you will build stronger relationships with your readers and learn more about what they want, something that can help inspire your future content. The key to maintaining consistency is to be realistic.
Individual bloggers will find it difficult to create high-quality content on a daily basis. Start with weekly or bi-weekly posts and work your way up to daily posts, if that is your ultimate goal.
As a matter of fact, editing while you write can hinder your creative flow. Proofreading is not optional. A blog post full of misspelled words and typos reflects poorly on you. Having a native speaker of the language used in your blog edit your work can boost your credibility. While blog content does not need to be perfect, it does need to be easy to read and consume. Grammarly makes you a better writer by finding and correcting up to 10 minutes more mistakes than your word processor.
To help maintain your consistency, be sure to use some form of an editorial calendar. You can use Google Calendar, Outlook Calendar, or even a simple spreadsheet. Use it to manage your ideas and plan your content themes for each month so that blogging is something you focus on, not something you do in your spare time.
For example, you can post your cornerstone content one day, post first blog post the next day, and keep posting blog posts once a week. Now you can repeat the same process.
If you have more blog posts that you can write related to the first piece of cornerstone content, you can keep writing them. Or you can create a new in-depth guide and start creating articles around it.
This step is a more personal choice, and you will have to decide what approach would work for you. The headline, or title, of your blog post, has to capture the attention of potential readers. People may see it in their social media news feed or search results.
Iâ€™ve blogged in the past about how I write my content, but now Iâ€™ve created a whole chapter on how you can become an excellent writer like Seth Godin. Learn To Write Content like a Pro – The Advanced Guide to Content Marketing.
The Advanced Guide to Content Marketing. Written by Neil Patel & Kathryn Aragon. Download PDF. Write content to help people and add value to their lives. Use content to inform and entertain. Use sales copy to sell. No stretching the truth. People will only see you as a resource if they can trust you. That's why it's so important to research.
I also write professionally - mainly science and medical articles. I started The Write Content in order to help people who lacked writing or publishing experience publish their own local magazines without having to pay extortionate franchise fees, but it's grown to be much more. While blog content does not need to be perfect, it does need to be easy to read and consume. Write Better, Right Now! Grammarly makes you a better writer by finding and correcting up to 10 minutes more mistakes than your word processor.
There are a lot of nuances to successful web content writing – follow these 20 simple tips to copy that converts, ranks well in SERPs and provides value. Oct 14, · How to Write SEO Content. Search Engine Optimization is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines and more readers. Writing an article using Search Engine 82%(82).