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Advantages & Disadvantages of Qualitative & Quantitative Research

What Is the Meaning of Quantitative Techniques?

❶In this paper I would be discussing about the limitations with respect to qualitative research.

Improper representation of the target population

No result verification in qualitative research
Lack of resources for data collection
What Is Judgment Sampling?

Researchers often use quantitative research to test their hypotheses in an experiment, to carry out statistical analysis and to conduct large-scale research on the general population, such as collecting data for a consensus. People use quantitative research for specific purposes, including getting answers to questions that require numbers and frequency. Researchers might take surveys of citizens, for example, to determine the presence of certain behaviors and attitudes in relation to the broader public.

To determine whether or not these trends exist at the group level, researchers must use a large sample size to compare results to other groups in the population. To carry out their studies, researchers generally survey at least several hundred people. They might also give people questionnaires to complete. Common uses for quantitative research includes studying the behaviors of a certain group within a community, looking for behavioral patterns in a certain segment population, and finding out what percentage of the population remembers and understands certain messages.

Benefits of Quantitative Research In addition to providing researchers with a fast and efficient way of studying a large sample size, quantitative research yields objective results. Researchers gather objective, numerical data through quantitative research that is difficult to interpret in multiple ways.

Because the data is straightforward, the results can be easily compared with other data. Another advantage of quantitative data is that it uses statistical methods of collection.

This allows researchers to understand and interpret large amounts of inherent characteristics in the data.

Academy of Management Journal , 5 4 , pp. Mass spectrometric-based approaches in quantitative proteomics. Methods , 29 2 , pp. Research Methods for Business Students 5th ed. Journal of Dairy Science , 84 4 , pp. Dissertation and scholarly research: Recipes for success , Seattle, W. Processes, Assessment and Effects Springer Theses. Limitations and weakness of qualitative research methods Importance of ethical considerations in a research About Latest Posts.

Priya Chetty Partner at Project Guru. Priya Chetty writes frequently about advertising, media, marketing and finance. She emphasizes more on refined content for Project Guru's various paid services. She has also reviewed about various insights of the social insider by writing articles about what social media means for the media and marketing industries.

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Discuss Cancel reply Name Email will not be shared Send me mails about your articles. Limitations and weakness of qualitative research methods. Importance of ethical considerations in a research. Difficult to investigate causality Researchers find it difficult to investigate causality between different research phenomena.

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Priya Chetty Partner at Project Guru. Priya Chetty writes frequently about advertising, media, marketing and finance. She emphasizes more on refined content for Project Guru's various paid services. She has also reviewed about various insights of the social insider by writing articles about what social media means for the media and marketing industries.

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Quantitative research’s main purpose is the quantification of the data. It allows generalisations of the results by measuring the views and responses of the sample population. Every research methodology consists two broad phases namely planning and execution (Younus ).

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Quantitative method. Quantitive data are pieces of information that can be counted and which are usually gathered by surveys from large numbers of respondents randomly selected for inclusion. Secondary data such as census data, government statistics, health system metrics, etc. are often included in quantitative research.

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Limitations and weakness of qualitative research methods. By Priya Chetty on September 11, However, qualitative research also have limitations. In my previous article I discussed about the limitations of quantitative research approach. In this paper I would be discussing about the limitations with respect to qualitative research. Selecting the best research method allows you to successfully answer a research question or test a hypothesis. Missteps at the onset of the research process may derail an otherwise promising study. Knowing the advantages and disadvantages of quantitative and qualitative methods will help you make a.

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Among the benefits of quantitative research is that it lets scientists conduct broad research with many subjects, which produces more accurate results. Drawbacks include relatively rigid methods and lack of behavioral analysis on subjects. Quantitative research is a useful tool for measuring and. strengths and limitations of qualitative and quantitative research methods European Journal of Education Studies - Volume 3 │ Issue 9 │