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Qualitative Approaches

Ethnography

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Phenomenology

Qualitative Research
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The ethnographic approach to qualitative research comes largely from the field of anthropology. The emphasis in ethnography is on studying an entire culture. Originally, the idea of a culture was tied to the notion of ethnicity and geographic location e.

That is, we can study the "culture" of a business or defined group e. Ethnography is an extremely broad area with a great variety of practitioners and methods. However, the most common ethnographic approach is participant observation as a part of field research. The ethnographer becomes immersed in the culture as an active participant and records extensive field notes. As in grounded theory, there is no preset limiting of what will be observed and no real ending point in an ethnographic study.

Phenomenology is sometimes considered a philosophical perspective as well as an approach to qualitative methodology. It has a long history in several social research disciplines including psychology, sociology and social work. Phenomenology is a school of thought that emphasizes a focus on people's subjective experiences and interpretations of the world. That is, the phenomenologist wants to understand how the world appears to others.

Phenomenological Research Methods — Contains a detailed descriptive of different types of phenomenological research methods. This pin will expire , on Change. This pin never expires. Select an expiration date. About Us Contact Us. Search Community Search Community. List and describe the strengths of phenomenology.

List and describe the limitations of phenomenology. Discuss ways in which the limitations can be overcome. Seeks to find the universal nature of an experience and can provide a deeper understanding. The themes and meanings of an experience emerge from the data. The data is not fit into a statistical test that confines or restricts the interpretation. Helps to understand a lived experience and brings meaning to it.

This may contribute to the development of new theories, changes in policies or changes in responses. Results may help expose misconceptions about an experience. But with phenomenology, he is able to take a look at the big picture and notice trends emerging from the data. He doesn't have to pick a statistical analysis and run it; he can just look at the content of the interviews and see what emerges.

But there are some limitations to phenomenological research, as well. One major problem is that it depends upon the subjects being articulate about their experiences. But what if the parents Ethan works with are not well educated and don't have the skills to communicate well?

That could lead to him not getting a good view of their experiences. Another weakness is that it requires researcher interpretation. For example, what if Ethan is reading the transcript from one of his interviews and he sees that one of the parents describes how her heart stopped and her hands began to shake when she heard the news that her son was autistic. What does that mean, exactly? Did she feel scared?

Ethan has to interpret what she said, which could lead to mistakes or false conclusions. Qualitative research involves examining non-numerical data in-depth. One type of qualitative research is phenomenological research , which involves trying to understand the universal experience of a phenomenon through interviews with subjects.

There are many strengths to phenomenology, including that it offers a rich and detailed view of the human experience and that the results emerge from the data. However, there are limitations as well, including the fact that it depends upon the subjects' articulateness and that it requires researcher interpretation.

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An Overview of Qualitative Research. Controlling for Extraneous Variables: What is Qualitative Research? Threats to External Validity: The True Experimental Research Design. What Is Ethnographic Research in Marketing? What is an Ethnographic Study? Research Methods in Psychology: Research Methods in Psychology for Teachers: Information Systems and Computer Applications.

Some researchers are interested in how humans experience certain phenomena. Qualitative Research Ethan is a psychologist who is interested in studying how families of autistic children cope with the difficult news that their child has autism.

Phenomenological Design Ethan knows that he wants to do qualitative research. Strengths and Limitations There are several strengths of phenomenological research. Try it risk-free No obligation, cancel anytime. Want to learn more? Select a subject to preview related courses: Lesson Summary Qualitative research involves examining non-numerical data in-depth. Learning Outcome After watching this lesson, you should be able to discuss phenomenological research and its strengths and limitations.


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Through the collection of data the researcher must also identify the second element of phenomenological research, of “locating the universal nature of an experience” (Campbell, Introductive Methods to Qualitative Research: Course Notes, n.d., p. 3).

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A qualitative "approach" is a general way of thinking about conducting qualitative research. It describes, either explicitly or implicitly, the purpose of the qualitative research, the role of the researcher(s), the stages of research, and the method of data analysis. here, four of .

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1. METHODS OF QUALITATIVE RESEARCH: PHENOMENOLOGICAL RESEARCH Charisse Gennevieve Ballad Ralph Julius Bawalan 2. AT A GLANCEWhereas a narrative study reports the life of a single individual, a phenomenological study describes the . Qualitative research involves examining non-numerical data in-depth. One type of qualitative research is phenomenological research, which involves trying to understand the universal experience of a phenomenon through interviews with subjects. There are many strengths to phenomenology, including that it offers a rich and detailed view of the human experience and that the results emerge from the data.

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Groenewald PHENOMENOLOGICAL RESEARCH DESIGN 3 International Journal of Qualitative Methods 3 (1) April, conducting phenomenological research. Therefore, although I do not regard this article authoritative, I offer it as a guide to spare other researchers some agony. The theory, practice, and evaluation of the phenomenological method as a qualitative research procedure. Journal of phenomenological psychology, 28 (2), Hycner, R. H. ().